Free Media Review
We have complete confidence that we can cut your media costs and thereby increase your ROI with improved efficiency and implementation of your media exposure. In addition, our expertise across all mainstream markets will provide invaluable free advice, whilst full access to all of our market research tools can only help further improve any activity.
We can offer you a FREE media review if your annual advertising/marketing spends is greater than £100,000 p/a. There is no doubt that an independent review of costs and planning are a vital part of improving your future activity. Agencies usually charge between 1% and 2% for this service.
Working in Partnership
Ixion works in partnership with one of the country’s leading fully accredited independent media agencies. Clients include:
Whatever your business need, from local advertising to a wider marketing campaign across national and regional press, television and radio, internet, affiliate advertising, CPC, outdoor advertising – both Internationally and in the UK, we and our partners can help.
Additionally, with the buying power of a large media planning and buying agency at our fingertips, we are able to secure you with the best rates that are available for your media space so that you can be confident that we will save you money.
To help you to maximise the effectiveness of your advertising budget we can also source online solutions, taking advantage of developments in Social Media, Paid for Search Advertising, Online Media Space and Search Engine Optimisation.
Social Media (online)
It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.
Audiences can be broken down by every possible demographic profile and targeted by over 20 filtering options. This can achieve a lower cost per response than any other forms of media.
12% of Facebook users are 45+; there are now 20 Million UK users.
Paid Search Marketing
The ability to target people actively searching for goods/services through a keyword search and only paying when a user clicks on your ad makes this is a very efficient marketing platform.
Online Media Space
Online media space is normally purchased on a cost per thousand impressions, so from regional newspaper websites, to blind networks and content driven display space finding the optimum mix is imperative to the success of the campaign.
Behavioural targeting is the latest and most controversial of ad serving technology. Behavioural targeting using software to track web surfing patterns and serve ads accordingly the web pages they have viewed within the given ad network. The website's privacy policy should tell you how to opt out if you do not want your user journey site used in this way.
Search Engine Optimisation (SEO)
To illustrate the importance we measure the amount of clicks that each result or position achieves.
Take the Ixion Media test:Let us see if we can cut your media costs, if you spend over £100k a year on advertising we guarantee it!