- Instrumental to raising awareness within existing and new markets
- Motivates and inspires individuals and businesses at all levels
- Provides credibility and best chance of success for pilot schemes to major long-term initiatives
- Educates, informs, communicates, and establishes trust between markets, partners and customers
What we do
Our marketing team plays a crucial role both at the planning stage and during the life of a funder's project.
Our tactical approach considerably varies from project to project and is governed by the results of an initial analysis, including customer profile and competition analysis, targeting (demographics and psychographics), market segmentation, and methods of appropriate penetration into both mass and niche markets.
We have demonstrated on numerous occasions how, by working with this information, we have impacted the market, and encouraged up-take on a large-scale basis even in hard-core areas associated with low or slow response.
- Marketing campaign project management
- Bulk E-mail campaigns & report statistics
- Design / Print: flyers, brochures
- Promotional items: pens, mints
- Direct mail: marketing letters, postcards
- Copywriting: websites, literature, emails, case studies
How we do it
We work with our network of partners, distributors and suppliers to strategically plan and drive marketing campaigns forward. We position, plan and deliver marketing strategies across many disciplines and with exceptional results.
This includes cross-platform advertising within local media: radio, press, and outdoor, PR activity, Direct Mail Marketing and E-Marketing alongside literature creation and distribution via third parties.
We use our CRM capabilities to their fullest extent, coordinating data, telemarketing and response handling, with brokering and one-to-one adviser visits. Creating a new brand or 'localising' an existing one, brand positioning, and development research groups, all come into play where appropriate.
To find out more about our services, please contact Ixion, quoting Marketing and Events.